Hong Kong Tourism Board Signs Up for the 2005 World Travel Market in London

The Hong Kong Tourism Board (HKTB) will take part in one of the world´s leading travel trade shows, World Travel Market in London this November. The decision to return to the event has been prompted by the HKTB´s forthcoming 2006 Discover Hong Kong Year campaign.

Fiona Jeffery, Group Exhibition Director of World Travel Market said she was delighted to welcome Hong Kong back to the event. "This significant step taken by Hong Kong demonstrates the opportunities World Travel Market presents in promoting a new image for a leading tourism destination to a global business audience," she said.

While Hong Kong Disneyland, which opens on 12 September, is the best-known of Hong Kong´s new attractions, the Ngong Ping 360 and Hong Kong Wetland Park, which both begin operating in the first quarter of 2006, are also expected to attract significant numbers of international visitors.

The HKTB is also keen to highlight the fact that Hong Kong is more than just a city, with more than 260 islands, exceptional country parks such as Sai Kung, some of Asia´s best walking trails and activities such as golf, cycling, fishing, kayaking and horse-riding readily available.

The HKTB´s established programme of Mega Events, such as the International Chinese New Year Night Parade (29 January 2006) and the Hong Kong Shopping Festival, will continue to play a significant role in the HKTB´s marketing plans for 2006 Discover Hong Kong Year. New to the programme will be a culture and heritage festival in May 2006.