Honolulu Boutique Hotel Makes Pitch for Millennials

A Honolulu boutique hotel completed a US$4 million redesign that aims to attract millennials by giving them backdrops for selfies.

The 135-room Shoreline Hotel Waikiki revealed last month its new “neon meets nature” theme, which features at least eight photo backdrops worthy of social media posts, the Honolulu Star-Advertiser reported.

The hotel has several vibrant spaces and colorful art fixtures, like the neon aloha sign behind the front desk and the wall of colorful Panama hats in the lobby. There’s also a vivid nature mural on the rooftop pool deck, which has water illuminated nightly with various primary colors.

Seaside Waikiki Hotel Fund LLC purchased the property from United Airlines in 2012, leading to an extensive renovation and reopening in 2013. Hotel management company Filament Hospitality has operated the property since late 2015.

Source: Travelweek Group