HSMAI, CHA to Produce Joint Strategy Conference on Caribbean Hotel Sales & Marketing

The Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA) have signed an agreement to co-produce an annual Caribbean Hotel Sales and Marketing Strategy Conference.

Both associations will work together to plan, promote and produce an annual event with the goal of providing sales and marketing professionals in the Caribbean with information and resources pertaining to the latest trends in sales and marketing competencies that are necessary for success in growing their business.

The first Caribbean Hotel Sales and Marketing Strategy Conference will be held in Miami on December 9 and 10 this year.

CHA will manage the event including the venue and all speaker logistics as well as staffing. CHA currently manages seven major conferences and trade shows primarily in the Caribbean marketplace. CHA will also be responsible for marketing the event to Caribbean hotels and other prospective attendees.

HSMAI will be responsible for all content for the program and confirmation of all speakers and will coordinate the development of the conference agenda with the CHA Marketing Committee that provides recommendations for issues to be addressed at the conference.

“CHA wants to enhance sales and marketing professional development offerings for our members,” said Alec Sanguinetti, director general and CEO of CHA. “We recognize that HSMAI is the industry leader and a resource for education and information on sales and marketing worldwide,” he added.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry.