IMEX Continues to Be a Big Bet for Visit London

Visit London is once again exhibiting at IMEX (April 22 to 24) as interest for the UK capital continues to increase on the international meetings and events stage. The city’s official visitor organization will provide inspiring ideas to international and German buyers visiting their stand -F400- in Frankfurt.

Supported by the capital’s top venues, hotels and services as stand partners, Visit London will showcase the city’s solid value proposition, provide fresh ideas for events and incentives, and update buyers on the major events coming to London.

Underpinning all activities at IMEX will be a strategy aimed at proving that event planners can get value for money in London. Buyers can expect to experience a high level of interaction on the stand with activities designed to surprise and enthuse them about the London product.

Visit London will also be unveiling its new business website, packed with enriching and interactive content. Breaking news and the latest information on London will be shown on the homepage, with features and case studies having prominent visibility.

A touch screen will be available for all to experience the new business resource during their time on the stand. It will also feature the new microsite dedicated to the promotion of the London Heathrow Gateway campaign.

Last year, Visit London won the IMEX Green Exhibitor Award as a result of its environmental efforts. The tourism body is delighted to have once again been shortlisted this year, within the same category.