Incentive, Events and Business Exposition in Brazil

The Brazilian city of Sao Paolo will host the First Latin American and Caribbean Incentive Market Exchange (LACIME) from June 23 through 25. The gathering is jointly planned by Reeds Exhibitions and the Brazilian Association of Travel Agencies.

According to organizers, the 2004 LACIME will provide a perfect setting to showcase Sao Paolo as a good destination for this kind of meetings, let alone inch its way up the world ranking of the top incentive destinations on the face of the earth.

According to Roberto Gueler, president of the Sao Paolo Conventions and Visitors Bureau, city officials are hoping to propel their burg from the 48th spot last year to the 20th notch this time around.

The intention is to train travel professionals and residents in the city to receive not only local tourists from other Brazilian states, but also from neighboring countries and elsewhere.