International Franchising Exhibition in China Attracted Tourism Industry

China’s largest franchising exhibition came to a close last week at the China World Trade Center in Beijing.

The Ninth Annual Franchising China Conference & Exhibition featured over 300 booths and 120 exhibitors, including Cartridge World, Century 21, Kenny Rogers Roasters, King Koil, Linguaphone, Office 1, Papa John’s Pizza and SUBWAY.

Franchising China was hosted by eMedia Asia, a joint venture between Global Sources and CMP Media. International Franchising Association (IFA) Chairman and President delivered the event’s keynote address.

For the first time, the Australian Trade Commission participated in Franchising China. Austrade’s presence was strengthened by popular Australian franchise brands, including Cartridge World, bb’s café, Donut King and Gloria Jean’s Coffees.

Other associations participating this year were Singapore’s Franchising and Licensing Association and Thailand’s Department of Export Promotion.