ITB to Address the New Challenges of Worldwide Tourism Industry

The worldwide travel industry is facing new challenges: in the medium and long term climate change will cause people to alter their travel behavior. Meanwhile new worlds are opening up for travelers high above the clouds.

Space tourism, something that only existed in the realms of science fiction until just recently, is now feasible. Climate change and space travel are just two of the many topics that will be discussed by experts at ITB’s convention.

Taking place in Berlin over five days, from March 7 to 12, the ITB Convention Market Trends & Innovations is expected to attract over 7,000 visitors to the halls on the Berlin Exhibition Grounds.

“The MTI Convention has evolved into the think tank for the international travel industry. Each year the increased attendance figures offer impressive proof of the high regard which visitors have for the subject matter of the program. With this convention the ITB Berlin emphasizes its role as a competence centre for this sector and as a platform for the world’s travel industry,” according to Dr. Martin Buck, Director of the ITB Berlin

The ITB Berlin is already one of the leading trade shows for worldwide business travel, and continues to consolidate this position. Over 2,000 travel managers, business travel experts and office managers are expected to attend this year’s ITB Business Travel Days.