ITB Berlin Convention Market Trends & Innovations

As a leading think tank of the global travel industry the ITB Berlin Convention Market Trends & Innovations has become an important meeting place for decision-makers. The successful concept of the world’s leading travel industry convention continues, with three new aspects supplementing it in 2009.

The new program item MICE is sure to stir up great interest at the Business Travel Days. For business travel planners, meetings, incentives, conventions and events are becoming ever more important. Tourism industry experts will be discussing every aspect of this dynamic growth market.

All the major exhibitors addressing convention, meetings and incentives issues will be at the ITB Berlin, which represents an ideal platform for business travel planners, where they can receive first-hand tips. The ITB Berlin Tourism and Culture Day will also provide a fresh impetus.

For the first time, numerous sessions at the ITB Berlin Convention will illustrate how the potential which tourism and culture has to offer can be combined and exploited. This event will be held under the aegis of Ruhr.2010, the official partner region of the ITB Berlin 2009.

Visitor attendance at last year’s ITB Berlin Convention Market Trends & Innovations, with its attractive program, high-ranking speakers and panel guests from business and politics was remarkable, and reached record levels. A total of 11,000 trade visitors from around the world took part, an increase of 25 per cent over last year.

The ITB Berlin 2009 will be taking place from March 11 to 15. The period from the Wednesday to the Friday is reserved for trade visitors.