ITB Berlin Expands to Asia
A new era will rise in the fair & exhibitions industry in the Asia-Pacific region with the launch of ITB Asia when it will run at Suntec Singapore from October 22 to 24, 2008. The B2B trade show and convention will be designed to become the primary event for the Asia Pacific travel industry, much like its parent event, the ITB Berlin itself.
It will be targeted at creating new and cost-effective networking and business opportunities for the outbound buyers from the Asia-Pacific, the small & medium enterprises as well as the vast numbers of suppliers of products and services to the industry at large.
Meeting the needs of the buyers and sellers will remain the primary focus of attention, especially buyers from the Asian travel source markets looking for new products to sell across Asia and also worldwide. This includes not just buyers of leisure products but also meetings, business travel and conventions.
At the same time, ITB Asia will reach out to the small and medium size enterprises from the Asian travel industry that could not afford to participate in global shows and did not find the regional shows useful to make the right contacts.
Patterned along the lines of the highly successful event that is organized alongside the ITB Berlin, the Asian event will be designed to provide a high level of intellectual value for the new generation of young Asian travel entrepreneurs. The needs and concerns of this new generation will be targeted.
Besides ITB Asia will not only act as a “horizontal” market place for travel products but also as a “vertical” one for suppliers of the travel industry. Hence, it will feature the full range of travel products, services and goods from the supply side of the industry especially in the hospitality and technology sectors.
The show is being organized upon the initiative of the Singapore government which approached Messe Berlin, planners of the ITB Berlin, as part of a package deal to organize Asian versions of the entire suite of trade events held at the Messe Berlin.
