ITB Berlin to Focus on the Future

Following its successful launch at last year´s ITB Berlin, this year the ITB Future and Innovation Forum will present forecasts of future developments in the areas of business, society and travel behavior. Participants in the event can obtain useful ideas to help them gain access to and address new target groups.

Some of the leading and most influential names in the recent history of the tourism sector will be meeting at this review of the development of tourism over the past four decades. The ITB Future and Innovation Forum will take place on Friday, March 10.

The future will also form the focus of attention of the second event. Some renowned German researchers into future trends will present what are in some cases differing scenarios about the future of travel.

The event entitled “Customer relationship management based on customer values” will follow. Customer loyalty programs are now widely used in the tourism sector. These discussions will examine whether the programs are effective and of real economic value, and whether measures to promote customer relationships are really based on customer values.

Making its debut at the ITB Berlin for the first time is IPK International, that will be presenting the ITB World Travel Trend Report and the latest forecast data about worldwide travel behavior during the fair.