London´s World Travel Market Puts On a New Face

Organizers of World Travel Market are introducing many new initiatives and developments this year to keep the event fresh and relevant.

The improvements range from a brand new Ministers Program to a sophisticated means of matching visitors to exhibitors, providing all registered delegates with information about their stated areas of product and geographical interest.

Fiona Jeffery, Group Exhibition Director said that every year there are new ideas, but that the management team have been working on a large number of strategic, long term steps to take World Travel Market on to a new era.

“The event needs to have a direct bearing on what is happening now in the global industry, as well as addressing predicted trends and patterns that will affect the way in which we all conduct business in the future,” Mrs. Jeffrey pointed out.

“Change has always been synonymous with the industry but the pace of change has accelerated to a different speed never seen before. As the business event for the international industry, it is important that we help to lead the way, signposting change now, next year and in the years ahead,” she went on to say.

There has already been an encouraging response to the Ministers` Program, which recognizes the important role of Tourism Ministers at the event and their vital contribution to the industry throughout the year.

Working with the Department for Culture, Media and Sport and Baroness Anelay of St. Johns DBE, Chairman of World Travel Market´s Advisory Council, World Travel Market has created a program in keeping and appropriate for Ministers at Government level.

For the first time this year, all trade visitors will be provided with a Personal Event Planner –or PEP for short- with a list of exhibitors who match their own business interests and preferences. This means visitors can pre-book appointments with exhibitors for more efficient and effective planning.

Two key business sectors –airlines and hotels- will be spotlighted as part of the Meetings, Conference and Incentive Travel focus on Tuesday 15 November with keynote debates and senior management panelists taking place on the World Stage.

Also new for this year is World Travel Market´s dedicated, stand-alone Travel Technology area, supported by a program of conferences, presentations, workshops and seminars.