Middle East Key Growth Area for World Travel Market

The region is one of the largest growth areas at World Travel Market (WTM) with both visitor and exhibitor numbers increasing year on year.

This year WTM will welcome over 400 exhibitors from the region where new products and services will be launched, further increasing awareness and recognition of this growing tourism region.

Along with the growth of Middle Eastern representatives at WTM, increasing numbers of visitors from around the world are interested in finding out more on the region and actively selling it to their customers. 36 percent of visitors, comprised of over 8,000 international senior buyers who attended WTM 2007 actively sell the Middle East to their clients.

More than 47,000 travel professionals, senior management and buyers are expected to attend World Travel Market 2008 at ExCeL London, representing regions, countries and industry sectors throughout the world.

It is this scale and caliber of visitor which has persuaded the Abu Dhabi Tourism Authority (ADTA) to sign on as WTM’s Premier Sponsor for 2007 and 2008 and, according to its director general, His Excellency Mubarak Al Muhairi, the sponsorship is paying dividends.

Firmly established as the global fulcrum of debate and discussion for the travel and tourism industry, World Travel Market is held annually at ExCeL London. This year’s event takes place from November 10 thru 13.