Minority Buying Power Up for Discussion at Puerto Rico Conference

The huge, but often ignored, buying power of African-Americans will be discussed by marketing professional, Michael Deflorimonte, at the 12th Counterpart International’s Caribbean Media Exchange on Sustainable Tourism (CMEx) set for the Holiday Inn San Juan in Isla Verde, Puerto Rico, May 15 to 19.

Mr. Deflorimonte has more than 20 years of marketing and business development experience and served as a vice president of Charles Schwab and Co. where he developed and directed their nationwide African-American Investor Services group.

“The buying power of African-Americans is expected to exceed a trillion dollars over the next several years,” Deflorimonte said. “This projection, along with an affinity for the Caribbean, makes African-Americans prime candidates for Caribbean tourism efforts.”