MITM Latin America back in Mexico for a third time running

The MITM Latin America Meetings and Incentive Trade Market (MITM) took place for a third time in a row in Mexico (March 13 to 15 in Merida, Yucatan) despite the fact that the U.S. war against Iraq is making a tremendous dent in the leisure industry worldwide. More than a hundred purchasers from almost two dozen countries gathered for MITM 2003 lured by the incentive and congress market.

GSAR Marketing, producer of the MITM event, brought in something new for the first time ever in the history of these gatherings: they replaced the seminar session with inspection visits to all local facilities properly outfitted for incentives and congress.

By and large, there were 2,200 meetings between exhibitors and buyers that churned out business deals for some $18 million.

Around 82 percent of purchasers signed up for one of the four post-MITM fam-tours in Campeche (for four days) with stopovers in Uxmal, Chicanna and Calakmul; Chiapas and Palenque with layovers in Tuxtla Gutierrez, Canyon del Sumidero, San Cristobal de las Casas, San Juan Chamula and Misol-Ha. The treasures of Yucatan took visitors to Celestun, Izamal, Ek Balam and Loltun, while along the Mayan Riviera they toured Chichen Itza, Valladolid and Ek Balam with optional picks for Cozumel and other locations.

Apart from the MITM Latin America, GSAR also produces a couple of other events connected to the congress and incentive category: the MITM North America scheduled this time around for June 5 to 7 in Orlando, Florida, and the MITM Euromed, whose seventh edition will be held from November 27 to 29 in Lisbon, Portugal.