National Tourist Offices Summit Set for THETRADESHOW

31 July 2008 11:50pm

Officials from the world’s leading National Tourist Offices will have the opportunity at THETRADESHOW (September 7 to 9, Orlando) to network and learn from one another at the third annual NTO Summit (Sept. 8 from 3:15pm to 4:45pm). Open to all destinations, the forum will provide a venue for NTO representatives to meet and discuss issues relevant to their specific industry niche.

“This event provides the ideal environment in which NTOs can talk about best practices in marketing their respective destinations and myriad other subjects that are essential to the promotion of global tourism,” said Roger Dow, president and CEO of the Travel Industry Association, a THE TRADESHOW partner.

This year’s format will feature presentations followed by an open discussion and examine such topics as: How to promote destinations with the weakening of the U.S. dollar and current fuel pricing; how to work with on-line technology to ensure your destination is positioned correctly; how to attract the best journalists for media coverage of your destination; is the retail travel agent still the best distribution channel.