New Agency to Promote Latin America in the U.K.

With a view to pump up the Latin American image in the United Kingdom, a new PR agency called Branding Latin America will set up shop in London to advertise the region’s travel industry and exports.

Led by Argentinean Rodolfo Milesi, the agency will operate in close collaboration with Chime Communications, one of the premier public relations companies in the U.K.

Branding Latin America will work closely with such sectors as Argentina’s beef, the Mexican tequila and the Colombian or Brazilian coffee, among other products, in an effort to paint a much better picture of the entire region.

The London-based agency will support and sponsor communication and press campaigns among corporate people and government officials in order to increase the volume of Latin American exports to the European country.

“As we speak, we believe this globalized world is increasingly needing a nonstop communication strategy, just like Spain has done in tourism and India in the software industry,” the agency stated in a press release.