Nicaragua Tourism Board Sees Growth in Responsible Travel

To Ricardo Carioni, deputy head of diplomatic mission of Nicaragua in the UK, ‘’Nicaraguaness” was an endearing term which he used to describe the Central America’s essence.

He was representing the Nicaragua Tourist Board at the Experience Latin America (ELA) event in London last month.

With the tourist board having just pick up and moved the Lata Achievement Award for Sustainable & Responsible Tourism at ELA, Carioni said: “Tourism growing slowly means that we have preserved the ‘Nicaraguaness’ – our people are our biggest USP.” Lata (the Latin American Travel Association) saw that even as Nicaragua is enjoying a 9.6 percent growth rate in overseas tourism at present, it has concurrently grown its renewable energy use from 25 percent to 53 percent since 2007 and is expected to reach 90 percent by 2020 respectively.

Ana Carolina Garcia, director of promotion and marketing at the tourist board, also described that a public-private initiative, the National Tourism Strategy, has been developed to make certain “good practices of sustainability with all the sectors of the tourist industry”.

And moreover, it’s a sector with extensively ranging draws for visitors. Garcia further explained that beyond the welcoming locals, Nicaragua contains 7 percent of the world’s biodiversity as well.