PromPeru Showcases the Amazon’s Secrets at WTM

PromPeru, The Commission for the Promotion of Peruvian exports and tourism, is showcasing the uniqueness of the Peruvian Amazon at World Travel Market (WTM) 2008 on stand LA3000.

The vibrant stand which includes 39 partners, highlights the diversity of Peru and the Immense Amazon Basin which in total covers a staggering 4,000,000 sq. km, an area that is roughly equivalent to three quarters the size of the United States. As much as 60 percent of Peru is in fact covered by this green carpet of Jungle and it presents a unique tourism experience for visitors owing to the ancient cultures which have remained intact in the region.

Often simply associated with the historical sites of Machu Picchu and the city of Cusco, PromPeru has undertaken strategic initiatives to grow the UK visitation since 2007 by showcasing the diversity of Peru and focusing on regional dispersion around the country and campaigns supports this direction.

PromPeru not only focuses on the popular tourist regions but also the more undiscovered north, coast and Amazon coupled with the tourism products including wildlife, ornithology, adventure travel, gastronomy, and historical cities.

At WTM, PromPeru held a seminar today to highlight the destination and Amazon region with guest speaker Simon Calder, Senior Travel Editor at The Independent. Following the seminar attendees were invited to an on-stand reception where cocktails were served including Pisco Sours (the national drink of Peru).

During the reception and throughout WTM, visitors experienced the fascinating exhibition of Amazonian artifacts compiled by renowned Curator Carolyn Heath. This exhibition includes pictures, large ceramics and typical vestments from the relatively unknown 1,000-year old community of the Shipibo people in the Peruvian Amazon.