Puerto Rico Turns to New App to Encourage Tourism

The Puerto Rico Tourism Company is partnering with hotel operations platform Alice and Roca Marketing to bolster tourism on the island by enhancing communications between hotels and tourists.

The partnership comes nearly one year after Hurricane Maria struck Puerto Rico, on September 20, 2017, causing widespread devastation.

Through the deal, hotels on the island can use Alice's concierge software and communicate with guests via text message and the new "My Puerto Rico" app.

The app, which is available to anyone visiting the island, also has information about dining, transportation and attractions.

Alice CEO Justin Effron says the initiative is unique since it is being coordinated by the government and intended to improve personalization for all visitors to Puerto Rico.

Source: Travel Weekly