Reed Exhibitions Mexico Appoints New Show Director ICOMEX

Reed Travel Exhibitions’ (RTE) has confirmed that has been appointed a new Show Director ICOMEX and Event Production Forum for the Reed Exhibitions Mexico Portfolio.

Prior to joining Reed Travel Exhibitions, David Hidalgo Ayala, named to the position, was General Director of Yucatan Convention and Visitors Bureau where he was the strategy leader in charge of promoting Yucatan as a destination for Meetings and attracting new Congresses, Conventions, Exhibitions and Corporate Events.

During his time at the company he successfully increased the number of Congresses in Conferences in the state by 25% in two years, and the number of attendees by 45% in the period from 2014-2015.

David Hidalgo Ayala commented, “I'm delighted to join the Reed team and to have the chance to build on the great success of the portfolio. I hope to bring a fresh perspective though applying my experience in marketing, communication, sales, public relations, event publication and development of the meetings industry to ensure the continued success of ICOMEX.

“My collaborations with the National Secretary of Tourism and Mexico Tourism Board to produce studies on “The Economic Significance of Meetings to Mexico” and the “Economic Relevance of the Convention Centers in Mexico” have confirmed my reputation as an expert on the subject and I am looking forward to utilizing this knowledge in my new role at Reed.”

Sallie Coventry, Portfolio Director for ibtm Global Events Portfolio (UK), Reed Exhibitions commented “We are absolutely delighted to have David onboard. His knowledge and industry reputation will go a long way towards helping us develop this event and as a consequence, the meetings industry in Latin America.”