Ryanair Could Soon Launch Casino for Online Gamblers
Ryanair is set to launch an online casino that will operate in tandem with a new in-flight entertainment service, Online-Casinos.com reported last week.
“For some time Ryanair has mooted plans to operate an online casino facility, and this week it appears that real progress is being made on revitalizing this ambitious project. The airline has revealed that it is now set to launch an online casino that will operate in tandem with a new in-flight entertainment service. The facility is designed to give a further boost to the airline´s fast-growing ancillary revenues,” said the report.
It added that plans are at an advanced stage to launch the virtual casino before Christmas on the Ryanair.com website.
The report also referred to massive traffic on the website, according to chief executive Michael O´Leary, who told investors that the site had 15 million unique users per month, and that Ryanair was the fifth most recognizable company brand name on internet search engine Google.
“Ryanair, which will be partnered by an as yet unidentified technology provider in the gaming sector, is not expected to contribute any capital towards the project. Instead, it will provide distribution, steering a portion of its massive online traffic onto the site and taking a percentage of the business that is generated,” the report concluded.