Sao Paulo Seeks Bigger Slice of Event Tourism’s Pie

The First Latin America and Caribbean Exposition of Incentive, Event and Business Tourism (2004 LACIME) will be the perfect setting to launch out the city of Sao Paolo as the right destination for events. This is part of an effort to make the Brazilian burg climb up the ranking of the world’s top event destinations –it held the 48th notch in the year 2002.

At least, that’s the goal in the mind of Roberto Gueler, president of the Sao Paolo Bureau of Conventions and Visitors, to help the city crack the top-20 plateau on the world list.

During the months previous to the 2004 LACIME –scheduled for June- the state of Sao Paolo will hurl a series of initiatives aimed at improving receptive tourism. The intention is to prepare professionals in the area and residents alike to welcome visitors coming not only from other Brazilian states, but also from neighboring nations and other parts of the globe.