Small Luxury Hotels Continues Global Expansion Program

Small Luxury Hotels Continues Global Expansion Program

Small Luxury Hotels of the World, which recently moved its head office to central London, has seen robust and positive growth thus far in 2010 with the addition of 47 new hotels since January 2010, including additions in growth markets such as India, China and Japan. Indicators of strong growth include an increase in reservations of 16 percent year to date in comparison to this time last year and an increase in revenue of 12 percent since January 2010.

“Increasing the geographical spread of the SLH brand is central to our development strategy, and the fact that we now have a strong presence in emerging markets such as China and Japan among many other countries enables us to meet the needs of our loyal and well-travelled clientele,” said Paul Kerr, chief executive officer of Small Luxury Hotels of the World, which now comprises 519 exclusive properties, spanning over 70 countries.

To complement this development in the Asia-Pacific, the brand’s social media and marketing strategy is also making its presence known in emerging markets with a Japanese Twitter page launched last month and three Chinese social networks launched this month. Additionally, 25 percent of SLH Facebook followers are from India.

The SLH brand has witnessed another strong growth in Europe, Middle East and Africa (EMEA) this quarter. With the 47 hotels that have joined the brand so far for 2010, almost 60 percent of these are located in the EMEA region. Significant growth has taken place in Germany with the addition of three hotels this quarter, and new additions in Nice, Istanbul and Barcelona. The SLH brand also welcomed two more hotels added to the collection in Japan, bringing the brand’s presence in Japan up to 5 hotels. With new social networks in China and a Japanese Twitter page the brand is looking forward to seeing further expansion into these emerging markets.