St. Vincent Wrapped Up Blues & Rhythms Festival

St. Vincent and the Grenadines played host March 9 and 10 to the annual Blues and Rhythms Festival, an event that got heavy promotion on the BET J television network.

The festival coincided with ICC Cricket World Cup 2007 warm-up matches and was held at a new location, the Emerald Valley Resort in St. Vincent.

Grammy Award-winning recording artist Stephanie Mills, French Caribbean zouk sensation Kassav, Marva Wright, sax player Arturo Tappin from Barbados, and Ella Andell from Trinidad & Tobago were some of the performers that made attendants whoop it up at the star-studded event.

Local musicians Bomani, Skarpyon, Digicel Rising Star Kyron Baptiste, steel pan player Ashley Kirby, and the Tropicana II and Akcess bands also performed.

In addition to a thorough marketing campaign, BET J developed a 30-minute preview show promoting the Blues and Rhythms Festival using a Caribbean-based production team and St. Lucian host Portia Mogal.