Sustainable Tourism Activist to Discuss Green Solutions at STC-9

Investing in practices and technologies that sustain the environment and reduce global warming makes economic sense, according to tourism and environmental expert, Peter Hillenbrand, who will address delegates attending the 9th Annual Caribbean Conference on Sustainable Tourism Development (STC-9), organized by the Caribbean Tourism Organization (CTO).

Mr. Hillenbrand contends that it is of critical importance to reduce global warming and the changes that are necessary require monetary investments, as well as investments in cultural change. But he contends that businesses, particularly those that are reluctant to change, need to be convinced of the economic benefits.

Mr. Hillenbrand, chairman of the Central Caribbean Marine Institute (CCMI) and the Little Cayman Research Centre (LCRC), will discuss The Economics of Greening Your Business as part of the Stakeholders Speak Out session at STC-9 –a session at which stakeholders on the Cayman Islands discuss issues of concern and importance to them.

Themed “Health and Wellness: Communities, Environments & Economies,” the 9th Annual Caribbean Conference on Sustainable Tourism Development, otherwise called the Sustainable Tourism Conference (STC-9), will be held from May 21 to 24 at the Westin Casuarina Resort & Spa in Grand Cayman, the Cayman Islands.

STC-9 is organized by CTO in collaboration with the Cayman Islands Department of Tourism, and in consultation with the Caribbean Hotel Association (CHA). It is co-financed by the European Union within the framework of the Caribbean Regional Sustainable Tourism Development program (CRSTDP).