Tel Aviv Promotes Gay Tourism at ITB

Tel Aviv Promotes Gay Tourism at ITB

The ITB international tourism exhibition, considered the most important professional tourism fair in the world, which took place in Berlin, included for the first time an Israeli stand encouraging gay tourism to Tel Aviv.

The Tel Avivian delegation was stationed at the exhibition’s Pink Pavilion and presented a variety of options awaiting gay tourists in Israel. During the fair, the city launched its new gay tourism campaign for 2011 under the banner, “Tel Aviv – a metropolis by the beach”, which will be promoted in Europe and the United States.

Tel Aviv’s “pride” activity in Berlin included a festive cocktail for gay agents from all around the world and two huge parties for the German audience, which were attended by deejays and artists from Tel Aviv’s nightclubs.

The activities encouraging gay tourism to Tel Aviv and the participation in the Berlin fair were part of a project which has been promoted over the past few years by the Israeli GLBT Association and the Tel Aviv Tourism Association together with Tel Aviv Council Member Yaniv Weizman, the mayor’s advisor on the gay community and the person in charge of the tourism portfolio in the municipality.