Top Execs to Discuss Profitable Online Strategies, Future of European Travel Industry

Sales and Marketing in Travel Europe 2005 will be the ideal place to huddle with decision makers from leading travel companies. Taking place on September 13 and 14 at the Marriott Hotel in Berlin, Germany, this is a must attend for anyone involved in travel sales and marketing.

This year´s event sees a particularly strong focus on handling the diverse needs of the European travel market and measuring the operational going of online marketing campaigns. In a series of presentations and lively panel debates, a wide variety of senior level executives will discuss the key issues behind search engine marketing.

This conference will address the issues that are critical to any marketing professional. Getting the right marketing mix, search engine optimization, pay-per-click, protecting brand online and email marketing are all on the agenda.

There´ll be a session which will demonstrate the quickest way to come to grips with the complexities of web marketing. Both the German and Austrian National Tourist Boards will be there to explain how they manage online marketing campaigns and customer relations.