Tourism Innovation Featured at December CMEx in St. Lucia

Tourism innovations which benefit people of destinations is one of the issues for review at one of the Caribbean’s leading media gatherings in December.

Counterpart International announced the island nation of St. Lucia will host the 16th Caribbean Media Exchange on Sustainable Tourism (CMEx) to be held from December 6 to 10, 2007 in the “Helen of the West.”

Lelei LeLaulu, president of Counterpart International, announcing Castries as the site for the innovative media and sustainable tourism gathering noted St. Lucia’s commitment to sustainable tourism development is solid and strong. “We are thrilled to return to the island once again for another stimulating four-day experience.”

Counterpart International, which began producing CMEx in 2001, asserted that reporters, editors, young people and development specialists will interact over four days with representatives of the hospitality sector, civil society and government to explore the theme “Caribbean Tourism: Another Level of Innovation.” Key is examining how tourism policies can be aimed at improving the lives of Caribbean people.

The environment, Caribbean marketing, public relations, tourism linkages, economic development, and the concerns of the Caribbean’s youth will be highlighted during the conference which includes a practical look at what Destination St. Lucia is doing to foster sustainable tourism development.

“We welcome the opportunity to once again host Counterpart International and CMEx in St. Lucia,” said Director of Tourism Maria Fowell. “Our entire tourism industry is going through a tremendous revitalization and we look forward to highlighting our plans and some of our achievements when CMEx delegates visit the country,” she added.