Travel Companies Reap the Benefits of TTI Conference

Travel Technology Initiative´s Sprjng conference is scheduled for Tuesday 25 April in London. TTI has assembled a top rate group of speaker who will address the topic of going Beyond Search.

Speakers confirmed for the event are Stuart Jackson, Commercial Director, Cosmos Holidays; Graham Donoghue, Head of New Media, TUI UK; Tanya Lidstone, Head of Web Development, Opodo; Daniela Wagner, Managing Director EMEA, Consumer Travel Services, International Markets, Cendant Travel Distribution Services, and Stefanie Lofgren, Global Business Development Manager, Travel and Hospitality, Sun Microsystems.

Beyond Search tackles the industry´s concerns that search engine marketing is getting too expensive and that there are other alternative ways to market online. The conference will explore subjects such as affiliate marketing, online loyalty schemes, improving usability and taking advantage of the mobile Internet.

The event is free to TTI members and heavily discounted for members of most UK travel trade associations. It is being sponsored by Sun Microsystems and Hitwise.