Travel Leaders to Tackle Industry Issues at ITB Asia Convention

Travel industry leaders from around the world will convene at the ITB Asia Convention in Singapore to face industry issues, which are at their most trying and tumultuous since 2003.

The Convention is part of the inaugural ITB Asia, October 22 thru 24 in Singapore. Up to 5,000 travel delegates from more than 50 countries are expected to attend.

CEOs representing leading brands in travel –Starwood, Accor, Jumeirah, Carlson, PhoCusWright, Sabre, and others- will chart the future and lay bare the opportunities and challenges in all sectors of travel.

The kinds of holidays consumers are now demanding will be addressed by Peter Long, CEO of TUI Travel, one of the largest tour operators in the world. A futurist will pose the question: Can virtual travel ever replace physical travel?

In a session called, “Reality: Virtual, Mixed or Otherwise – How Technology Will Change The Way We Communicate and Travel in Future,” award winning inventor, one of the world’s foremost thinkers in computer science, Professor Adrian Cheok of the Mixed Reality Lab, National Technological University, Singapore, will describe a future where we may not have to physically travel in order to have a rewarding travel experience.

ITB Asia is organized by Messe Berlin (Singapore) Pte Ltd in conjunction with Singapore Tourism Board. The event will feature up to 500 exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel.

It will include exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels & resorts, theme parks & attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.