TravelCLICK Beefs Up Partnership with Amadeus

TravelCLICK has announced an agreement to provide Amadeus with the ability to offer preferred placement to its hotel clients. The solution is called Amadeus Instant Preference.

According to TravelCLICK, provider of e-commerce solutions for hotels, the solution will guarantee subscribing hotels prime position towards the top of the display of the travel distribution system.

Taking a cue from research findings that majority of hotel bookings are made from the top one-third of screen displays, a tool, like Amadeus Instant Preference, ensures that hotels are displayed towards the top of the display can increase GDS bookings for that hotel by up to three times.

Amadeus Instant Preference offers hotels six-month or annual participation options and is available for purchase through TravelCLICK, which also owns iHotelier booking engine platform and website marketing programs enabling hotels to better execute strategies that increase business into their own websites.