Travelport, Cobalt Air Ink Distribution Deal

17 August 2018 4:47am

Travelport has signed a new multi-year content agreement with Cobalt Air, which includes the use of the company’s leading merchandising tool, Travelport Rich Content & Branding.

From its base in Cyprus, Cobalt Air, offers regular flights to 22 destinations in Greece, UK, Ireland, France, Switzerland, Germany, Russia, Spain, Israel, Denmark, Lebanon and the UAE.

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Under the new agreement, its full content and inventory will be made available for the first time to over 68,000 Travelport-connected agencies servicing hundreds of millions of consumers around the world.

With Cobalt Air joining over 260 airlines using Travelport Rich Content & Branding, agencies and travel bookers will also be given a graphically rich experience when searching for and booking the airline’s branded fares, as well as greater access to its ancillary offers.

Through delivering these benefits, Travelport’s merchandising tool will help drive increased revenue.