UNWTO to Host Travel Media Conference in Zagreb, Croatia

UNWTO to Host Travel Media Conference in Zagreb, Croatia

The World Tourism Organization (UNWTO) will host the first UNWTO International Conference on Tourism and the Media, which will take place in Zagreb, Croatia, on Sept. 12 and 13.

UNWTO, in cooperation with the Ministry of Tourism of Croatia, has organized the conference in order to address the current need for tourism to be recognized, in mainstream and specialized media, as a driver of economic growth and employment and a tool for development and poverty alleviation.

The conference will provide a platform to discuss not only the case for tourism as a socio-economic instrument, but also the mechanisms available to ensure tourism reaches the headlines.

CNN International will act as media partner for the event and their own correspondent, Frederik Pleitgen, will initiate the discussion on why tourism deserves significant media coverage outside the traditional travel supplements, sharing with participants his insight as an experienced reporter.

Other speakers will include Michael Schuman of Time magazine and Sana Butler of Newsweek International.