USVI Ad Campaign Highlights People, Culture

The U.S. Virgin Islands launched an ad campaign called "Real Nice" that focuses on experiences, highlighting food, culture, activities, attractions and the people.

"To be a Virgin Islander, 'real nice' is more than a phrase. It's a feeling of positivity that speaks to the way we live and embrace each other as a people," said Beverly Nicholson-Doty, commissioner of tourism. "These ads dive deeper into showcasing the authenticity of our destination."

The "Real Nice" campaign includes three TV spots as well as 16 short videos called "Real Nice Moments" and 10 print ads.

Source: Travel Weekly