WTIC Called for Travel Tech Innovation in the Caribbean

The World Travel Internet Conference (WTIC), held in conjunction with the World Travel Awards, unfolded with critical acclaim from industry insiders who took home the message that in today´s travel tech environment, content is king.

The event, sponsored by Cable & Wireless and Amadeus e-Travel, took place on September 18th in Turks & Caicos.

A welcome address by Deputy Premier, Floyd Hall highlighted the importance of technology and “the Internet as a great equalizer for the little guys” in the travel industry and the urgent need for Caribbean destinations to embrace the Internet.

The aim of the WTIC was to increase awareness of emerging innovative tech within the travel industry, as well as to tackle some of the key issues that many businesses are facing and some of the vital questions that both market leaders and consumers are asking in this rapidly growing industry.

The program allowed top industry insiders to share their information whilst checking out the competition, as well as determine which technologies need more focus and how to implement them.

Interactive sessions focused on the future of aviation, hotel distribution, online travel trends, online destination marketing and wireless in the travel industry.

Online bookings, search engine marketing, e-ticketing, travel podcasts, online communities and wireless access when traveling were just some of the topics that were discussed during the one-day conference.