WTM’s ChinaContact Forum to Examine Readiness for New Outbound Surge

As the growth of the China outbound market starts to soar, World Travel Market’s ChinaContact forum will examine whether the industry is prepared for what is expected to be a major new business opportunity.

The World Travel Market ChinaContact forum –the only one of its kind outside of China- aims to help businesses cash in on what will be the largest source market and top tourist destination by 2020. Over the next 12 years this is expected to grow at more than 10 percent.

The one-day conference, “China – the Future of Travel in 2007” will be held at ExCeL London during World Travel Market on November 14, supported by the Pacific Asia Travel Association (PATA), VisitBritain, Visit London, the China-Britain Business Council and UKinbound.

“ChinaContact has launched the first global tourism survey on China’s outbound market”, said conference organizer Roy Graff, Managing Director of specialist agency ChinaContact, “which aims to find out just how global tourism professionals are treating the growth of tourism from China.”

ChinaContact is offering incentives to complete the survey - they are giving away free copies of the China Outbound Tourism Handbook and a chance to win ten free consultation hours. The results of the survey will be announced at the WTM ChinaContact forum and shared with all survey entrants.