WTM 2006 Set to Focus on Health, Wellness Tourism

Health and wellness tourism –one of the industry´s fastest growing sectors worldwide- is a major focus at World Travel Market 2006.

The global event will be working with the British International Spa Association (BISA) and the Spa Research Fellowship to assist delegates understand more about where social trends find immediate reflection in the latest developments.

“This is no longer the sole domain of well-heeled women with nothing else to do”, said Fiona Jeffery, Managing Director of World Travel Market. “Wellbeing is now the bottom line for every consumer. People want look and feel better, lose weight, slow the affects of aging, relieve pain and discomfort, manage stress and use vitamins, natural minerals and treatments to improve their health.”

BISA, set up by professionals to establish quality standards in tandem with education and training for the spa industry, and the Spa Research Fellowship, promoting education, research and scholarship into all aspects of spa and health resorts and the use of mineral and spa waters, will be organizing seminars on health and wellness at World Travel Market.

BISA also plans to launch a third generation development of its international spa accreditation scheme on the opening day.