WTM Backs English for Spa World

A groundbreaking initiative that aims to make English the international language for the spa industry will be launched at World Travel Market as part of this year’s Spa, Health and Wellness focus.

Working with the British International Spa Association (BISA) and the Spa Research Fellowship, the focus will span all four days of the leading business to business event at ExCeL London (November 12 thru 15). There will be three free seminars, an information stand, spa listing booklet as well as activities by exhibitors.

This will include the Israeli Government Tourist Office (IGTO), who is once again linking with AHAVA Essential Dead Sea Treatments to bring delegates the benefits of the worlds oldest natural spa, the Dead Sea.

As the lowest place on earth and renowned for its rejuvenating properties, the Dead Sea has the highest concentration of minerals on the planet and produces mineral-rich mud, proven to aid the healing of many skin conditions. Visitors and exhibitors to the stand can book facials and spa treatments and sample some of the delights this natural wonder has to offer.

The initiative has already won over spa industry bosses in China, who are keen to build the treatment sector to aid their tourism development.