WTM Opens Doors to the Gay Market

World Travel Market, in conjunction with leading global gay marketing agency, Out Now Consulting, is about to launch a Gay and Lesbian Travel MasterClass with a difference.

Organizers are asking for marketing questions to be sent to specialist market agency Out Now that will help shape a targeted, interactive and internationally based session at World Travel Market, covering some of the biggest issues and challenges facing the travel and tourism industry.

“The travel and tourism industry is now beginning to recognize the importance of the gay and lesbian market and its economic potential for the future,” said Fiona Jeffery, Managing Director of World Travel Market. “We have asked Out Now Consulting to help the industry to reach out to this historically under served segment.”

“Gay-friendliness is frequently mentioned as a litmus test for how gay holidaymakers view destinations, products and services. They are not looking for special treatment, merely the kind of consideration and equal respect that should be given to all customers,” she said.

Out Now will also be launching the GayMarketingPro.com 2008 Gay Travel Market Workbook, two copies will be presented as prizes during the seminar as well as free enrolment and five free trainings in the GayComfort training program.

The Out Now gay travel marketing MasterClass is being presented by WTM on 14 November 2007 at the London World Travel Market, ExCel Centre.