WTM World Responsible Tourism Day Puts Industry Action in the Spotlight

Polar explorer Pen Hadow, the first person to sledge alone from Canada to the North Geographic Pole without any re-supplies, is set to put WTM World Responsible Tourism Day in the spotlight when he officially launches the day of action at World Travel Market on November 14.

The major global initiative, in association with the United Nations World Tourism Organization (UNWTO), “is a unique opportunity for governments, the travel industry, local communities and travelers to show that it is practical contributions that count, not just talk”, says Fiona Jeffery, World Travel Market’s Managing Director.

“I am very keen to be involved in the launch of WTM Responsible Tourism Day because of its sheer potential. Whether it is at a corporate or personal level, the travel and tourism industry can scale back the negative impact it has and accentuate the positives. The day at World Travel Market is a global initiative and can make a real difference,” said Mr. Hadow.

Following the opening speeches by Pen Hadow and Fiona Jeffery, the day continues with the Virgin Holidays Responsible Tourism Awards, organized by responsibletravel.com, hosted by World Travel Market and supported by the The Times and Geographical Magazine.

The day concludes with a World Travel Market hosted networking event where the industry can, at an informal reception, discuss the hot topics from the day, meet Award winners and continue to do business.