Celebrating 50 years, the agency reaffirmed its founding vision and stressed that a thriving, inclusive sector, driven by innovation and investment, is key to global security.
The WTTC and Trip.com Group have unveiled a groundbreaking report, Technology Game Changers: Future Trends in Travel & Tourism, at ITB Berlin.
Tourism is set to reshape the global economy, with projections indicating it will account for 11% of economic activity by 2034.
Starting in 2025, the entry fee for daytrippers will double, rising from 5 euros to 10 euros for those visiting without an overnight reservation.
The beaches of Antarctica are experiencing a massive influx of tourists, a trend increasingly driven by the influence of platforms like TikTok.
Spring Break 2025 brings several notable changes that are redefining how young people experience this tradition.