Overtourism has become a hot topic in recent months due to its harmful effects on many destinations, increasingly frequent protests from local residents, and the deterioration of ecosystems caused by overexposure. This has led several cities and countries to take radical measures, such as imposing taxes or visitor quotas. For instance, Greece has announced a new tax for cruise passengers disembarking in Mykonos and Santorini, two islands at the center of the overtourism debate.

According to the 2024 ranking of the world's top 20 countries published by U.S. travel magazine Condé Nast Traveler in October, Vietnam ranks 15th with a score of 89 points.

This sector plays a vital role in driving economic growth, particularly in remote areas, while also preserving cultural heritage and empowering Indigenous communities.

This rapid recovery comes sooner than expected, driven by the renewed emphasis on in-person meetings despite the rise of remote work during the pandemic.

UN Tourism and easyJet holidays have intensified their collaboration to create an innovative Environmental, Social, and Governance (ESG) Framework for tourism businesses.

UN Tourism, in collaboration with the TUI Care Foundation, has launched the 'Colourful Cultures' initiative, inviting artisans in rural tourism destinations across Africa to apply for small grants aimed at supporting local creative talent.