Hotels are putting social media on hold as a marketing and selling mechanism, while they focus on driving direct bookings in response to their continuous struggle for better margins with the Online Travel Agents (OTAs), says research by Ecole hoteliere de Lausanne (Switzerland) and RateTiger.

Just in time for summer travel, Stay.com’s new collaborative travel app allows users to effectively create a ‘city in their pocket’ by downloading their own guides and enjoying them offline, saving on international data charges. Stay.com is now available as a free download in the Apple App Store and Google Play.