Sabre Expands Lodging Content with Premier Inn Properties Integration

Sabre Corporation has signed a new distribution agreement with Premier Inn, the UK's largest hotel brand, expanding its lodging content across the UK, Ireland, and Germany. As of October 24, 2024, over 900 Premier Inn hotels with more than 85,000 rooms are now available through Sabre’s Content Services for Lodging platform, streamlining access for travel buyers.

This collaboration allows travel agencies to book Premier Inn properties alongside other travel services in a single platform, enhancing efficiency and customer experience. Sabre's AI-driven system optimizes lodging recommendations, aligning Premier Inn's offerings with traveler preferences to boost bookings.

Premier Inn's Chief Commercial Officer, Joe Garrood, highlighted the benefits of this partnership, which enhances the brand’s global reach while offering more booking options to customers. This move supports Sabre's goal of delivering a personalized and integrated travel experience.