96% of Canadians Want Badly to Travel Again

An overwhelming majority of Canadians – 96% – say they miss travel and are eager to get back to it. And some 69% intend to take a trip this summer, between May and October.

These and other findings from the Conference Board of Canada were the focus of a presentation by Jennifer Hendry, Senior Research Associate, Canadian Tourism Research Institute, The Conference Board of Canada (CBoC), at yesterday’s Discover America Canada meeting.

It was DAC’s annual Market Research Update, and it’s always the best-attended meeting on DAC’s calendar, says VoX International President and DAC board member Susan Webb, thanks to the valuable insights Hendry shares about Canadian traveler intentions particularly to U.S. destinations.

While the latest figures and forecasts are preliminary, Hendry says all indications so far point to 2023 bringing a return to 2019 levels for outbound travel from Canada.

According to the CBoC’s figures, while 69% of Canadians say they intend to take a trip this summer, only 24% of Canadians have outbound (i.e. outside of Canada) destinations in their sights. That’s down from one-third pre-pandemic. 

Source: Travelweek