Nine Mexican States Ink Deal to Boost Tourism Marketing

Six months after the Mexico Tourism Board was effectively shut down, nine Mexican states including Quintana Roo have signed a marketing pact aimed at boosting tourism promotion.

Quintana Roo (home to Cancun and the Mayan Riviera), Baja California Sur (Los Cabos) and now Yucatan (Merida) have joined Aguascalientes, Chihuahua, Durango, Guanajuato, Querétaro and Tamaulipas in the initiative.

Officials says the ministries of tourism of each partner state will implement the pact according to each state’s own strengths.

They say the ultimate goal is to help keep tourism – the third most important economic activity in Mexico – strong and vital.

Rumors started swirling in fall 2018 that Mexico’s new government was looking at potentially closing the MTB offices as a cost-cutting measure.

The rumors were confirmed in early 2019 and the MTB’s Toronto office, headed up by Regional Director Cesar Mendoza, closed its doors on March 1.

Meanwhile tourism continues to generate more than 7.5 million jobs nationwide for Mexico, and is a major economic driver for the country.

The pact includes 30 action points under six goals: Investment Alliances; Connections with the Outside; Tourist and Hospitality Culture: Boosting Sustainable Tourism; Link with Research, Science and Technology; and Strengthening of the Social Fabric.

Source: Travelweek Group