Record-Breaking 28 Million Visitors Flocked to Miami in 2024
Miami-Dade County marked an all-time tourism high in 2024, welcoming more than 28 million visitors and generating $22 billion in tourism revenue, according to the Greater Miami Convention & Visitors Bureau’s (GMCVB) annual report. The announcement was made during the State of the Travel & Tourism Industry event, which brought together over 500 industry professionals, government officials, and community leaders to celebrate a thriving tourism economy.
The surge in visitors translated into over 209,000 tourism-supported jobs, reinforcing tourism's role as a pillar of the local economy. Miami-Dade also led Florida in key hotel performance metrics, including average room rate and revenue per available room, while ranking fourth nationally in hotel occupancy and third in average daily rate, underlining the city’s continued appeal to both domestic and international travelers.
Compared to 2023, domestic visitation increased by 2% and international arrivals grew by 5%, with both segments also showing stronger spending patterns. “Our visitors have arrived in greater numbers, and the economic impact of this benefits us all,” said Julissa Kepner, chair of the GMCVB board. “Tourism is not just a local priority; it's the engine that propels Miami-Dade onto the world stage.”
In addition to leisure travel, the meetings, incentives, conferences, and exhibitions (MICE) sector continues to drive growth. The Grand Hyatt Miami Beach, slated to open in 2027 with 800 rooms, is expected to strengthen Miami’s ability to host large-scale global events. A live construction feed of the hotel is already building buzz among event planners and the public.
As the destination matures, Miami is also sharpening its focus on sustainability, accessibility, and inclusive growth. With support from Green Key Global, hotels across the county are working toward international sustainability certification. Meanwhile, partnerships with Wheel the World and IBCCES are helping Greater Miami become a more accessible and autism-friendly destination.
Cultural events such as Art Basel Miami Beach, Calle Ocho Music Festival, and the Latin GRAMMY Awards, along with sporting events like Formula 1 Miami Grand Prix and the Orange Bowl, were key contributors to 2024’s success. Looking ahead, 2026 promises even more visibility with Miami hosting top-tier events including the FIFA World Cup, the NHL Winter Classic, and the NASCAR Championship Race.
The GMCVB is also investing in the local tourism ecosystem. In 2024, its Tourism Business Strengthening program supported 147 small businesses, and it launched the Purpose Driven Travel Map in collaboration with Tourism Cares, guiding visitors to businesses with positive environmental and social impact. With a refreshed brand image coming for Miami Spice in 2025, the destination continues to evolve as a world-class, inclusive, and responsible tourism hub.
