VisitBritain: UK Tourism to Start Bouncing Back in 2021

Inbound tourism forecasts from VisitBritain for 2021 are predicting the first signs of a slow recovery for overseas visits to the UK.

The work shows a gradual increase in the value of inbound tourism during January to March next year, with a step-change heading into Easter and the spring, if national restrictions are eased as expected, particularly from short-haul European markets.

Overall, VisitBritain is forecasting 16.9 million inbound visits in 2021. While this is an increase of 73 percent on this year, it is less than half of the 40.9 million visits the UK saw in 2019. Inbound visitor spending is forecast to reach £9.0 billion in 2021.

Again, although up 59 percent in 2020, it is less than a third of the all-time spending high of £28.4 billion seen in 2019.

Visits from short-haul European markets are forecast to recover quicker than long-haul, although still expected to be half, 13.6 million, of the 27.3 million seen in 2019.

VisitBritain is set to launch a campaign in early 2021 across its major European markets including Germany and France, its third and fourth most valuable tourism source markets respectively, to drive future bookings highlighting messages of welcome and reassurance.

For long-haul markets, the forecast is for 3.3 million inbound visits to the UK in 2021, less than a quarter, 24 percent, of the 13.6 million in 2019.