Air Canada Unveils Long-Term Goals for 2028, Aiming for Accelerated Growth

Air Canada has announced an ambitious long-term strategy for 2028, building on a decade of strong performance and targeting accelerated commercial growth. The announcement, made during Investor Day 2024, includes financial targets for 2028 and aspirations for 2030, with a focus on expanding its network, enhancing customer experiences, and driving structural cash generation.

Michael Rousseau, President and CEO of Air Canada, highlighted the company’s solid foundation and growth-oriented outlook. “Our strategy seeks to reach greater heights through consistent margin expansion, strong cash generation, and maintaining a responsible risk profile. We aim to deliver long-term value for investors while taking into account the preferences of our stakeholders,” Rousseau stated. Key areas of focus include bolstering the workforce, improving financial performance, and making significant business investments.

Air Canada’s updated guidance for 2024 and 2025 reflects its expectations of moderate GDP growth in Canada, a stable Canadian dollar, and decreasing jet fuel costs. These assumptions, combined with its strategic initiatives, are expected to position the airline for robust performance in the years to come.

The airline’s 2028 goals and 2030 aspirations, shared during the Investor Day presentations, outline a roadmap for sustained growth while emphasizing adaptability to changing economic and geopolitical conditions. These targets are intended to measure progress toward strategic objectives but may be revised as circumstances evolve.

Detailed information about Air Canada’s plans, including its financial assumptions and strategic priorities, is available on its investor relations website. The company’s leadership reiterated its confidence in achieving these objectives through continued innovation, network expansion, and stakeholder collaboration.