Jamaica to Ready the 2024 Host Caribbean Travel Marketplace

Caribbean News…
25 April 2024 9:13pm

The 42nd edition of the Caribbean Hotel and Tourism Association's (CHTA) Caribbean Travel Marketplace, scheduled to take place at the Montego Bay Convention Center from May 20-23, 2024, will feature new additions and three dedicated tracks, promising an even more dynamic and interesting experience for attendees.

More than 150 buying companies and 1,000 delegates are expected to congregate in Montego Bay for the 42nd edition of the highly anticipated Caribbean Travel Marketplace.

Speaking at a press conference at the Jamaica Tourist Board (JTB) in President, Mrs. Nicola Madden-Greig, president of the CHTA, said, "We have expanded to target buyers from Latin America, Eastern Europe and Asia." "We will also have a full stand-alone MICE itinerary for the first time with 20 meeting planners attending CHTA's first Caribbean MICE exchange," she added.

The CHTA president noted that the MICE market has "tremendous potential" for the region, with more than US$900 billion generated worldwide by 2023. It is expected to double that figure by 2032.

CHTA's 42nd Caribbean Travel Marketplace will feature three components: the Business of Tourism (the Caribbean Travel Forum on May 20), Tourism Marketing (CHTA's Caribbean Travel Marketplace May 21-22) and Tourism Community (Responsible Tourism Day on May 23).

The Caribbean Travel Marketplace gives tourism suppliers the opportunity to meet face-to-face with wholesalers from around the world who sell vacation travel to the Caribbean. The main objective is for suppliers and buyers to conduct negotiations that benefit the region.

The Caribbean Hotel & Tourism Association (CHTA) is set to present the first Responsible Tourism Marketplace Day at this year's Caribbean Travel Marketplace, scheduled for May 23, in Jamaica. This pioneering event is dedicated to promoting sustainable tourism with a particular emphasis on benefiting Jamaica's local communities. 

This meeting provides a unique opportunity for participants to engage in activities that not only positively impact local communities, but also promote sustainable tourism initiatives.

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